Create multiple ad groups for various keywords with high search volume to drive more traffic
Create ads that are intimately related to a specific set of keywords. Divide your search terms into separate categories that are much more closely linked.
Customize bidding enables you to assign values to multiple activities such as conversions and sales. A useful method of increasing campaign performance.
Create an ad group out of similar key phrases. Run an ad for each keyword list that is saved in the ad group. The more strongly related the keywords are, the more relevant the ad will be.
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