Businesses invest a lot in marketing and promotional services to attract more traffic to their customer base and sales points. At this moment, the most effective method of marketing is Digital Marketing. Digital marketing is a general term for all processes involved in making products and services more accessible for customers using marketing tools to interact with the internet. In digital marketing, the tools used contribute bountifully to ppc campaigns success.

Many customers have been observed to prefer checking up on products on search engines over social media; For these reasons, search engines have become a great platform for advertising products and services. Also, companies now take extra steps to be displayed on more search result pages. In order to appear more on search results, some digital marketing tools have been built to assist marketing experts in building and promoting their content to the right audience for greater conversion rates. These marketing tools base their services on search engine optimization (SEO) and search engine marketing (SEM) concepts.

Search engine marketing is an aspect of marketing where marketers pay to promote marketing content to reach a wider audience by showing up more often on search results. Even better, search engine optimization further increases the conversion rates by getting the marketing content to appear higher on search results ranking by the employment of some essential marketing tools and strategies. Customers are more likely to patronize a business that is shown on the first page of their search results, and this is probably because a more advanced search will consume more time and data.

Both SEO and sem strategies rely on proper and adequate use of the right keywords to perform effectively. Keywords are words (or sometimes phrases) that most search engine users enter when searching for a product or service. When the right keywords are properly situated in website content, the website will appear in more search results making it more visible, thereby increasing the chances of getting clicked by potential customers.

For the fact that keywords are the foundation of all SEO strategies, it is very important for the marketer to find the most effective keywords that are relevant to the product to be advertised. Selecting the right SEO Keyword for your products and services.

What is a Keyword Research Tool?

keyword research refers to the process of carefully studying and understanding the products or services to be advertised and the language of potential customers in order to ascertain possible keywords to use in crafting your website content. Keyword research involves analyzing and comparing the available keyword opportunities for your website content. Hence, it is also referred to as Keyword Identification.

Keyword research tool uncovers the right queries to target, the search volumes (popularity) of these queries, and all other details about the possible keywords relating to a product or service. Sequel to understanding the concept of keywords and keywords research, we can agree that; keywords differ from the products or services to be advertised. Selecting A keyword is a hectic task; it requires researching the product or service as well as the target audience. Therefore it is important to employ the use of an automated tool for generating keywords like the NinjaSEO and NinjaSEM by 500apps.

How Do You Find the Most Suitable Keywords for Your SEO Strategy?

Suppose you want to attract more organic clicks to your ads. In that case, it is important to ascertain the link between competitive keywords (probably with high search volume) and lesser keywords relevant to the product you want to market. A great and familiar way to begin is by typing some leading phrases into Google's search bar and watching how the density synchronizes with the rest of your content.

As a marketer, you probably have a few keywords in mind depending on the product or service you have been hired to advertise. These seed keywords may relate to the products, services, or other topics on your website relating to the product. You can type in these seed keywords into a keyword research tool and search to find more advanced keywords, common questions, and topics for your content that you probably would not have come up with on your own.

While searching for more relevant keywords on a Keyword research tool, you will observe that the search volume of each suggested keyword varies. In some cases, it is preferable to apply the keywords with fewer search volumes so as to reduce competition because a lot of websites will apply the keywords with higher search volumes. In all, a keyword research tool is a vital SEO tool in digital marketing.

What Are the Key Features of a Good Keyword Research Tool?

Keyword research is one crucial task that must be performed properly to ensure a high conversion rate in a digital marketing campaign, whether it is organic or paid. And as such, the tools used to carry out this essential activity are also critical to the success of the marketing campaign. As a marketer, you have to select the most effective keyword research tool to work with for optimized productivity.

Your choice can be based on the benefits offered or the price required to employ the service of the keyword research tool (that is, the price point in comparison with your budget). Finding the most suitable research tool could be pretty challenging. In this article, we have helped you to figure out exactly what features make a good keyword research tool and choose accordingly.

Understanding the exact features you require from an SEO keyword identification tool is the first step you have to take when selecting the one that is very compatible with your business. A good mental picture can be achieved by imagining that you are starting a new business; at this initial stage, it will be almost useless for you to have in-depth competition metrics. On the contrary, older entrepreneurs whose enterprises have been running for many years would always need to invest in in-depth competition metrics. Below, we have noted a few characteristics of a good keyword research tool to watch out for a while selecting one:

I. Research Relevant Keywords

This is the basic function of SEO keyword identification tools. In addition to the normal research of keywords, some keyword tools also display the total number of searches each keyword has amassed and formulate precise lists of similar keywords, which may be slightly easier to synchronize into the article.

SEO keyword identification tools differ from each other by their features and efficiency of service. However, when choosing an effective keyword researcher, the marketer must ensure the tool provides similar keywords to the others. It possesses the ability to identify several less competitive but long-tail phrases that may not have come to your mind before.

II. Competition Analysis Tools

A good SEM keyword identification tool like NinjaSEM competitor analysis possesses the ability to analyze search volume and results in data and compute each keyword's search result competition data. Your keyword identification tool must be able to inform you of the competitiveness of any given term. Proper implementation of this feature will guarantee the use of relevant keywords that do not require so much effort to rank high in search engines and will still be searched frequently at the same time.

For instance, a marketer have to come across a suitable keyword that gets over twenty thousand searches in a month; little does he know that more popular websites like CNN, Wikipedia, Amazon or some other hugely powerful sites would also be ranking for the same keyword. He will probably end up wasting both time and effort as the poor ranking will reduce the visibility of the products and services he advertises.

III. Conduct In-Depth Analysis

A good keyword suggestion tool should possess the ability to dig deeper. A writer needs to be able to integrate a marketing concept with a rankable keyword. Writing a marketing article using a keyword and then finding out that numerous business rivals are advertising using the same keyword can be disappointing. The right SEO keyword identification tool to be selected should possess the capacity to identify and determine more advanced keywords that are plunged towards achieving your marketing goals.

What Is the Essence of Keywords and Keyword Research in SEO?

In the past, publishing more content was a great strategy to expand the reach of your SEO. Still, nowadays, the use of keywords is rapidly becoming more effective than all other SEO strategies. Due to the rapidly spreading adoption of keyword research by SEO experts, Rand Fishkin, an American entrepreneur, acknowledged the role of keywords in generating greater conversion rates. He said that "Better content is outweighing more content."

SEM keyword finder provides more actionable insight into the available queries to reveal which your target audience will be searching on search engines. The insight embedded in these queries researching keywords assists the marketer in synchronizing the keywords in the content strategy as well as the broader marketing strategy employed for the products. However, keywords themselves may not be as important to SEO as you may think if they are not analyzed properly using the right SEM keyword generating tools.

More importantly, using the appropriate keyword research tools for SEM keyword identification helps the marketer find out the relevant queries that the target audience actually cares about and the search frequency and volume of each query among the search engine users. With the data provided after proper keyword research, the marketer can then identify and sort out the right SEM keywords and create his content based on these keywords.


Knowing how to research relevant keywords is critical in digital marketing, but that also depends on something else. The SEO keyword identification tool used and the unique features enjoyed by applying it matters a lot as they heavily contribute to the final decision of the keyword to be used in the campaign article.

It is essential to have a good understanding of the features you are looking to find in a keyword identification tool. A good keyword generator tool is critical for the success of all your digital marketing endeavors. This is why you should carry out intresting factors and features before selecting the most suitable one for your business. Safe to say, you have to ensure that you enjoy the value of your money. By doing this, the content creation and development strategies will be relevant over a longer period of time.

Regarding the essential features suggested in this blog, 500apps' NinjaSEO can identified as a top-ranking SEO tool. In addition to the keyword research tools in its portfolio, we have sandwiched many other digital marketing tools in the software to increase your conversion rates further.

Why NinjaSEM?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjasem is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial