Despite how prevalent pay-per-click (PPC) marketing has become, it would be incorrect to assume that everyone is familiar with it and how it works. Indeed, not everyone is knowledgeable when it comes to PPC and PPC campaigns. This is a major disadvantage as PPC can be quite useful when utilized correctly. To help you get familiar with this, we thought it would be useful to put together a brief guide on this subject. If this is something that you’re interested in learning more about, read on for an ultimate guide to creating successful ppc campaigns.

What Is PPC?

PPC, or pay-per-click, is a type of advertising where you pay a fee for your website to appear on the search engine results page (SERP) when someone types in certain keywords or phrases. The ads you create will direct visitors to your site, and you'll only pay the fee if someone clicks on your ad , a good keyword planner might come really handy in such insights. If done correctly, PPC can generate leads. Creating a seamless user journey (which you'll learn how to do later on) could result in a massive return on investment for your PPC efforts. PPC is most common on search engines, like Google or Bing, but can also be used on social media platforms (although CPM, or cost-per-impression, is more common).

ppc ads

What Are the Different Types of PPC Campaigns?

It’s also important to consider that there are different types of PPC campaigns. Each type differs in how it reaches your target audience. Here are some of the most common types of PPC campaigns:

  • Search ads are probably the most common type of PPC as they show up on search engine result pages.
  • Display ads are ads that are placed on external websites and social media platforms.
  • Social refers to ads that strictly target social media platforms like Facebook, LinkedIn, Twitter, and Instagram.
  • Remarketing utilizes cookies or your contact list to target individuals who have previously interacted with your website.
  • Google shopping is used for eCommerce sites and includes images and prices of products along with a brief description.

How Does PPC Work?

When you place an ad, you are essentially bidding on a specific keyword. An auction is held each time a searcher enters that keyword, and your rank on the SERP is determined by your bid, the relevance of your ad to the keyword, and the quality of your ad. Always keep these factors in mind, because in SEM, a high bid alone is not enough to get you to the top of the page but would require a whole lot of sem marketing strategies to ace the task.

Paid search engine advertising is most commonly done through GoogleAds and Microsoft Advertising (Bing Ads). Google Adwords is the most popular platform, allowing you to run ads on Google Partners such as YouTube, Gmail, or the Google Display Network. Microsoft Advertising, or Bing Ads, is the second-largest platform for PPC. Both platforms allow you to advertise on partner sites, though Google's reach is much larger. Some claim that the ROI on Bing Ads is often better, despite the smaller audience.

ppc work process

What Are the Advantages of PPC?

Now, that you have a good understanding of PPC campaigns, it’s time to talk about how they can help your business. Here’s a brief run-through of the benefits of utilizing PPC campaigns:

  1. PPC campaigns are cost-effective. Since you have control over how much you’re willing to invest in it, PPC advertising allows you to constantly adjust the keywords you’re targeting until you get the most for your money.

  2. PPC ads get you results faster. Unlike organic ranking, PPC ads allow you to jump ahead to the top of the search results.

  3. PPC ads allow you to get high-quality leads. Since you’re targeting individuals based on the data and research that you’ve collected, it’s more likely that they’ll end up resulting in sales.

Conclusion

We hope this article proves to be useful when it comes to helping you gain a better understanding of PPC campaigns and how they can help your business succeed. As you can see, PPC campaigns can be quite effective when used correctly. And while this may be a lot to take in all at once, the information that we’ve laid out above should be enough to help get you started. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your business. If you're wondering where you can find pay-per-click ads, they're the results you see before, to the right of the organic search results. There have been a whole lot of PPC management softwares out there to aid in your efforts, you can choose the one that caters to youe needs.

If you’re looking for the best PPC software that can help you improve your conversion rate, then you’ve come to the right place. NinjaSEM can help generate more keywords for your business, set up and manage ad accounts, and create engaging ad copy to boost your business’ overall conversion rates. For more information, visit our website today!

Why NinjaSEM?
Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Email Finder Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Multi-Channel Notifications Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjasem is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial