How to Measure and Optimize PPC Marketing Conversion Rates?
PPC marketing is one of the most effective ways to increase your sales. But how do you measure and optimize your PPC marketing conversion rates? Learn here.
After clicking on your PPC ad and ending up on your landing page, it is also crucial that the user executes the desired action. This way, you'll know that your PPC ad is indeed effective. And to achieve this result, you must first take a look at your ppc marketing conversion rates.
What Are PPC Conversion Rates?
Simply put, conversion rate refers to the percentage of visitors who complete the desired action after clicking on your PPC ads. This action can be something like making a purchase, filling out a contact form, or simply browsing around your website to gather information.
For example, say that you have a landing page dedicated to selling a product. You have spent months trying to build trust with your audience to get them to click on your ads. You have also paid an average of $10 per click, which amounts to $520 in total. You have a list of 100 email subscribers.
Now, if five of your 100 subscribers bought your product, then you have a five percent PPC conversion rate.
How to Measure Your PPC Conversion Rates
The easiest way to track your PPC conversion rates is by using Google Analytics. Google Analytics comes with a conversion tracking plugin that automatically measures the ad copies conversion rates.
To set it up, you will only have to create a goal or e-commerce section in your Google Analytics account. Then, you will create a goal for each action you want to track.
For example, if you want to track the purchase of your product, you will create a goal for the the number of visitors who ended up buying the product.
After that, you will set up your Google AdWords conversion tracking code, and you will be able to see all the data in your Google Analytics account.
The only disadvantage of this method is that it tracks only one action. If you have ppc campaigns with multiple outcomes, you will have to use multiple goals to track each outcome.
However, you can use a different tool to track the number of visitors who call your business or visit your website again after clicking on your PPC ads.
How Do You Know If Your PPC Conversion Rates Are Good?
Now that you know how to measure your PPC conversion rates, the next step is to know if the results are good or bad.
What are the best conversion rates for PPC marketing?
There is no standard answer to that question. However, the generally accepted conversion rate is two percent, and most companies go under that number.
The PPC conversions are considered good if they are above three percent and excellent if they go over five percent.
How to Optimize Your PPC Conversion Rates
There are many things you can do to optimize your PPC conversion rates. Here are the most effective ways to do so.
1. Use Relevant Keywords
The first step toward optimizing the PPC conversion rates is to use relevant keywords. After all, you will be paying for the clicks, so you might as well make sure that the keywords you use are relevant to your landing page. Learn more about how to generate relevant keywords
To avoid irrelevant clicks and get more relevant ones, make sure that your keywords are associated with your target keyword. In other words, use your target keyword in your ad copy. Keep in mind that your keywords should also be associated with your landing page.
2. Use an Effective Ad Copy
Next, you will have to craft an effective ad copy. If you want to impress your visitors, use a the compelling headline and a professionally designed banner.
Keep in mind that your ads must be relevant to your landing page and that your ad copies must be compelling enough to get your visitors to click.
3. Use a Unique Landing Page
Your landing page is arguably the most important element of your ppc campaign. That way, you can make sure that your PPC conversion rates are good.
Make sure that your landing page is always relevant to the ad that brought visitors to it. Your landing page must also be professional and well-designed. Dont forget to include a compelling headline and a strong call-to-action button on your landing page.
PPC marketing is an excellent way to bring targeted traffic to your website. But if you want to be successful, you must first make sure that your PPC conversion rates are high by properly measuring and optimizing them.
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