8 Ways to Increase Conversion Rates Using Ad Copies
Ad copy is the most important factor in determining whether a visitor will convert or not. Here are 8 ways to increase conversion rates using ad copies.
Many businesses waste the money they spend on Ads.
PPC advertising offers the best way to get your products or services in the face of your target audience. It is a shame several businesses invested so much and didn’t record any difference in their conversions and website traffic.
So as not to join the statistic, you need to be creative and strategic in your ppc marketing campaigns. Only then can you get the results you need. You will improve your brand awareness, get more clicks, and direct traffic, improve subscriber count, get more downloads and get more customers for your business.
8 Strategies for Ad Copies That Can Improve Your Campaigns
Here is how you can strategise your ad copies for better campaigns:
1. Learn from Your Competitors
If your competitor’s ads are doing so well, they must be doing something right. In the frame of conversion ppc campaigns, knowing your competitor can be tricky. Your competition is not limited to brands that sell the same product as you. They can be from a different niche entirely.
When you recognize your competition, you need to monitor them. This will help you learn how they acquire leads and get conversions quickly. Once you have learned their secret, you need to outdo them. First, make your copy more persuasive than theirs. Then, whether they focus on price or influencer’s testimony, beat it.
You can use a tool like NinjaSEM to scan for your competitions. It also helps you to discover the best keywords through our keyword research for your search engines. It also has a page where you can directly search for your competitor’s website. This will provide you with a list of all keywords (organic and paid) that your competitor is using.
By glancing through the list of keywords, you will recognize one that fits your business.
2. Test Headlines
Your headline will make or break your ad. Although copying from competitors is a good strategy, it comes with the risk of you getting drowned out. To not get lost in the noise of the search engines, you need to stand out.
A lot of businesses struggle with making their sales copy stand out. The headline is what your audience will see; you need to make it unique. How do you make your headline and sales copy stand out?
First and foremost, include the value you offer customers in your heading. Nobody likes being sold to; everyone wants free offers. So you can include deals like free shipping, discount offers, what makes your product unique, and so on in your headline.
Use a Dynamic Keyword Insertion in your headline to make your ads more relevant to search queries and leverage with our keyword suggestion tool. You should also research your buyer’s intent to know what your customers want. Do not focus on what you offer; focus on what they are looking for. Do this by promoting how your product will benefit the customers.
3. Do Not Make False Promises
Do not make false promises. If you trick your customers, they will not come back. Hence, you should be able to back up your claims with data and testimonials on your landing pages. You are trying to build trust with your customers; they will trust you when you share accurate data and numbers.
For example: avoid saying you are “No 1 in the field” without concrete proof of the award. You can include data and statistics that showcase your worth to pass across your expertise. Tell them you have 500 companies using your software, several downloads, testimonials, etc.
Use specific numbers instead of words to make your ads better to make your ad copies more authoritative and persuasive. Always use updated data, and do not short-sell yourself.
4. Use Social Proof
Although this is an old technique, it remains effective as it builds credibility and influence with potential customers. When you show social proof of the efficacy of your goods and services, potential customers are more likely to trust you. You can add an influencer’s testimony, customer reviews, or public polls to show how effective you are selling.
If customers are reluctant to trust you, they will trust other customers. Therefore, customer recommendations have been an effective marketing strategy from time immemorial.
To do this, you can share links to prominent mentions of your products in your ad. Use a relevant quote from the article as a catchphrase. You can also add the number of your impressive customer base. For instance, if you prove that 40 000 customers trust you, they cannot all be wrong.
5. Ask Questions
Let your users think and rethink with the right questions. When you ask pertinent questions in your ad copy, you will stop your target customers in their tracks. While you engage their minds, you evoke emotions that will make them like you.
To know the right questions, you need to think like your customers. Consider their fears, insecurities, motivations, and objections. If your question ticks these boxes, you will be able to present your product as a solution.
6. Answer Objections
Another way to make sure your ad copy makes the conversion you need is to make sure it resolves all customer objections. Although you might not have the luxury of space which depends on the type of ad you are running you should endeavor to address any objections customers might have as briefly as you are allowed.
Make it brief for platforms with maximum word counts like Twitter. For platforms like Facebook or LinkedIn, you can dedicate a section to answering the possible questions running through your customer’s mind.
Including a message such as ‘2-year warranty’ or ’30-days return policy’ can be all you need to allay all your reader’s fears.
7. Test Everything, Test Everything Again
You need to test your headline and ad copy to know how effective they could be. A-B testing will help you to understand what your ads should focus on.
It is easy to feel satisfied with your copy. But you won’t be the one to read it, and nor do you want to convert yourself. Testing the ad copy will help you know how your ad will convert. You will be surprised to learn that your most miniature favorite sales copy will be the ones to convert the best.
Using software like NinjaSEM with built-in A-B split testing features will give you real-time updates on how your ads will perform.
8. Connect with Your Audience
While testing your ad copies, you should develop new texts against your existing ad. While drawing up the write-ups, you should create a relationship with your readers. Customers who have a relationship with you will be more prone to buy from you.
Be transparent as possible and use their language to draft your copy. It will be easier to convert your customer when you get readers to relate to your brand.
If you want to get better ROI from your paid adverts, you must test your ad copy. This is because your ad portrays you to the world, speaking for you to customers.
To ensure you attract high-quality traffic, you should ensure your message aims to solve your customer’s problem.
Use NinjaSEM to manage your paid advertisement. It helps you to increase your conversion rate by highlighting the critical components of a product or service. In addition, it gives you all your ad performance data in a place.
Improved Conversion Rate
Unlimited Ad Groups
Competitor Ads & Keywords Screening Tool
Exclusive PPC Campaigns
Smart Bid Management
Google Ads Optimization
Intelligent Keyword Evaluation
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature