Do you know what a Keyword Planner is? If this is your first time coming across this term, it's a great keyword research tool that's part of the AdWords interface. It combines the former Google Ads tools, the Google Keyword Tool, and the AdWords Traffic Estimator and has a wizard-like workflow to guide users through finding keywords for new Ad Groups and Campaigns.

Let’s learn more about this platform and how you can optimize your online marketing with it!

The Keyword Planner of Google Ads is an excellent tool for developing high-performing keyword lists and getting your PPC campaign started on the right foot. A free feature within Google Ads, keyword generation, and bid estimation tools can help you plan your marketing strategy.

With this tool, online marketers can look for sem marketing strategies , worthy keyword and ad group suggestions, observe how a keyword list might perform, and even combine keyword lists to create new ones! It can also help then choose competitive bids and budgets to maximize campaigns.

For instance, let’s say you have a honey business in Vermont that sells products made locally and sourced from across the country. The Google Ads Keyword Tool can identify terms, phrases, and words that potential customers are searching for related to your products or services that you may not have thought of before.

You may be bidding against handmade honey and locally sourced honey. Still, the Google Ads Keyword Tool might uncover related and frequently-searched terms like breakfast sauce, handcrafted honey, etc.

You can use several methodologies to improve your Google Ads campaign once you understand how to use the Keyword Planner. For example, you can use the Keyword Planner to help your ad reach a potential customer’s search as soon as they want what you offer.

Using a Keyword Planner for Google Ad Campaigns

The AdWords Keyword Planner has three main valuable features:

Look for new keywords and ad group suggestions: The primary use case for the Keyword Planner is to add keywords to your landing page based on Google-suggested keywords. The Keyword Planner provides a robust keyword workbench and allows you to research and pick the keywords you want to add to your AdWords account.

With these features, you can:

1.Generate keyword ideas by brainstorming based on individual keywords, your landing page, or a product category.

2.View statistics and performance estimates for each keyword and consider targeting options like country, language, and search network.

3.Narrow your keyword list, including or excluding keywords with specific terms or keywords already in your AdWords account.

ad words plans

Please remember that AdWord’s Keyword Planner only returns traffic for exact match searches. For phrase and broad match searches, try these Google Keyword Planner tips.

One last thing in this area: the Keyword Planner sorts keywords into two categories: list view and grouped view. This is similar to the keyword lists and niches supported by WordStream.

You can also save exciting and group keywords to Your Plan. This is a temporary storage area that keeps your progress for that session.

The Keyword Planner saves your keywords for the duration of your session. Any keywords you add will be saved until you leave the planner.

When you're finished finding keywords, simply click Get Estimates and Review Plan.

The next part of the Keyword Plan process is to set a keyword bid and daily budget for your group of keywords and keyword categories.

Since keyword volume and CPC bid estimates can vary a lot based on your budget, bid, location, and other factors, you must give Google some information to help customize your calculations.

For instance, you could enter a bid of $40 and a daily budget of $1,000.00. The Keyword Planner will generate daily estimates for clicks, impressions, average ad position, and costs based on those settings.

Enter or upload keywords for estimation:

If you're lucky enough to have your analytics data in search marketing, for example, a list of top keywords that generate conversions for your website, it makes sense to use those keywords rather than the generic keywords suggested by the Google Keyword Suggestion Tool.

You'll be returned to the same keyword workbench area when you press the Get Estimates button. The only difference is that you'll look at your keyword list rather than the generic keywords suggested by the Google Keyword Tool.

Multiply keyword lists to get estimates:

One new feature in Keyword Planner that isn’t available on Google's Keyword Tool or AdWords Traffic Estimator tools is the ability to multiply keyword lists. For example, you might want to reproduce a bunch of names of cities and towns with different action words to develop the various keyword permutations.

Adding up to three lists to mash up is possible, while clicking the Get Estimates button returns you to the same keyword workbench area.

keyword optimization

Tips to Optimize Keyword Planner

The Keyword Planner is a handy tool for marketers, but, as with any device, it requires finesse and practice to use effectively. The following tips make the most of this versatile tool, whether you're just getting started with keyword research or a seasoned pro.

Use the Keyword Planner to compare keyword volume changes over time:

Seasonality significantly impacts PPC and paid social advertising. Keep an eye on trending topics, newsworthy events, and seasonal keywords to see how they fluctuate in popularity throughout the year. The Keyword Planner tool allows you to compare keyword search volume across two periods, showing how last year's hottest keywords are performing this year.

This information is crucial when launching seasonal or time-sensitive campaigns, so evaluate whether last year’s most popular keywords are still in demand before you bid on them.

Use competitor websites to identify keyword themes:

Sometimes, the most valuable keyword research data comes from our competitors. Utilize Google Keyword Planner to look for potential keyword topics by entering your competitors' websites and searching for keywords by theme.

For example, if you were in the same business as Buffer, you could start your keyword research by looking for new areas to focus on in your PPC and paid social campaigns or by searching for potential new ad groups.

Use Wikipedia as a jump-off for keyword research:

Nobody knows your company better than you—with the possible exception of Wikipedia. So when conducting keyword research for a new campaign, take advantage of the Keyword Planner and the wealth of information available on Wikipedia to find new keyword ideas.

If you want to find potential new keywords to bid on in AdWords, one way to do this is to enter the relevant Wikipedia page into the Landing Page section of the Keyword Planner. This will give you a list of potential keyword ideas based on the page's content.

This technique can also give you valuable insights into the intent behind some relevant keywords for your business. For instance, suppose you see that the keyword affordable "dentist denver" is pertinent to your business. In that case, you could offer educational content that explains why specific dentistry procedures are priced that way or write a blog post that generally explains what dentists learn in medical school.This tip can be helpful for marketers of all disciplines.

Stay abreast of online mobile traffic:

Keeping track of mobile traffic trends is essential in today’s multi-device world. However, knowing how much of your traffic comes from mobile devices isn’t enough—you have to know which keywords are popular with mobile searchers so you can bid appropriately with mobile traffic data.

According to the above graph, the number of people searching for this term on their mobile devices is almost double that of people searching for it on their desktop computers. This suggests that people search for 24-hour locksmiths from their mobile devices because they may have been locked out of their homes.

Thus, you must structure your bidding strategy accordingly to account for the differences between mobile and desktop search volume.

Use Keyword Planner CSV files:

The Keyword Planner offers some helpful guidance on how competitive specific keywords are, but it's not as beneficial as it sounds. Only three levels of competitiveness are offered: Low, Medium, or High. This is helpful only for a quick look at a keyword's competitiveness, but if you need more accurate data, you'll have to get creative.

The competitiveness of a keyword can be found by exporting the search data from Keyword Planner as a CSV file. The Low, Medium and High competitiveness data will be numerical values between 0 and 1 with keyword planner csv.

As you can see from the above example, the keyword using social media for business has a competitiveness score of 0.9 - much higher than some of the other terms in the report. The typical monthly search volume is 390, and the recommended bid is $26.85.

With these figures, we can use the following formula: 390 x 26.85 / 0.9 = 11,635

This calculation shows us that the higher the end figure, the greater the potential return a keyword offers. This can be very useful if you're bidding on similar terms or need to know more accurately how competitive keywords might perform.

The Conclusion

Do you need help with Google’s Keyword Planner? Create multiple ad copies usin NinjaSEM. Talk to us today! We can grow your business like a Fortune 500 company. Try us for free or use 39 apps at just $14.99 a month! Visit our website to learn more!

Why NinjaSEM?
Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Email Finder Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Multi-Channel Notifications Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjasem is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial