Advertising copy(Ad Copy) is the text that is used in advertisements. Its main purpose is to sell. An ad copy may be used for landing pages, product descriptions on e-commerce sites, and more.

A good ad copy has many benefits. For one, if your ad gets a higher score, you can bid less for the same ranking as an ad with a score lower than yours. Better ads get clicked more often, and a high-quality ad with a lower bid can fetch more money for Google. High-quality ad copies can also deliver both a higher return and an increase in traffic.

Now, the question is, how can you make a good copy? While there is no hard rule, here are some of the most important elements of a compelling ad copy that you should remember when making Google ad scripts and other copies:

Elements of Excellent Ad Copies

If you are here to learn how to make excellent ad copies, these are some elements that are a must to incorporate:

1. Right Keywords

Keyword research is one of the most important elements in writing an effective ad copy. In fact, while doing an ad group-level keyword research is recommended, you should not just focus on the keywords in your ad group. For example, if you are targeting the phrase “weight loss supplements” and going after the “weight loss” keyword, you should really focus your efforts on the phrase “weight loss supplements.”

You should also pay attention to the search volume of your keywords through a good help of keyword research tool. The higher the search volume of your keywords, the more money you can potentially make from your ads. But there is a secret here that very few people know.

While you may be tempted to use a keyword with high search volume, this could be a bad move if a smaller number of people click on your ad. So make sure to do your homework when it comes to choosing the right keywords.

Right KeyWords

2. Great Headline

Your headline is another vital part of your ad copy. While it can be tempting to use a lot of keywords in your headline, this should be avoided. Instead, you should focus on a strong and clear headline that attracts the attention of your customers. The headline should also be short and informative. It should be informative enough to get people to want to know more but not so much so that they won't feel the need to find out more.

3. The Value You Offer

The value you offer is one of the elements that should be included in your ad copy. First, you should provide a clear value proposition. Then, if your product is high-quality and inexpensive, you should emphasize the affordable price. However, if your product is more expensive, you can still do a good job by emphasizing the value and summarizing your product’s benefits so that when potential customers see the price, they're going to know that it's worth it.

4. Strong Call to Action

A strong call to action is an important part of an effective ad copy. For example, if you’re selling a weight loss product, you can use phrases like, “Try it today!” “Buy now!” and “Order now!” to make your ad more effective. In addition to phrases, you can also add an image of your product or a picture of someone who has tried your product. This will make your ad more eye-catching and will also help you convert more users.


5. Great Images

Images are another essential element in an ad copy. There are two main types of images used in ads—the hero image and the thumbnail. Let's see how these two differ:

Your hero image should be closely related to your ad—whether your ad is all plain text or a graphical ad. An image is highly recommended, especially if you are using a graphical ad. The image should be effective in communicating your value proposition.

Your thumbnail should be optimized for the search engine to find it quickly and also for users to understand what your ad is about. For your thumbnail, you need to use a picture in line with your ad but in a very small size. You don't have to use an image for your thumbnail, but if you do use one, the image should have a high quality and something that looks professional. free online Image editor can help get the images to the mentioned standards.


By now, you must be able to write a compelling ad copy that can give your business the boost that it needs. You should remember that even though there are many different elements in an ad copy, nothing can replace excellent keyword research, a strong headline, a clear value proposition, and a well-written CTA. If you want to make an effective ad copy, you should make sure to include these five elements.

NinjaSEM is a reliable PPC management software that can help make creating ad copies so much easier. We’ll help you generate more relevant keywords for your business, create engaging ad copies, and more. Sign up today to enjoy the benefits only NinjaSEM can offer!

Why NinjaSEM?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjasem is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial