A Starter Guide for Google Ads Bid Management

Google Ads bid management is the act of increasing and decreasing your keyword bids to maximize your Google Ads budget. Bidding system management is vital because your bids influence when and where your Google advertisements appear in search results and how much you spend per click.

Bid management may be challenging for amateurs, and even skilled users might become overwhelmed when working with large ad accounts all perhaps being part of sem marketing strategies.

This blog will run you through everything you need to know about Google Ads Bid Management.

Setting up Your Google Ads Bid Management

Utilizing all of the data at your disposal is the best place to begin when it comes to bidding in Google Ads (formerly known as AdWords).

The Keyword Planner is one of the best places to start. This free tool, accessible through your Google account, not only aids in discovering new keywords but also offers a "recommended bid" for each phrase, depending on your ad serving preferences. Start by adding your specific targeting data into the keyword planner to get the most out of it. Start by looking at the expected first-page bid for each term, then increase it by 20–30 percent to aim for the middle of the page.

This is an excellent technique to ensure that your advertisement is seen but isn't immediately shown at the top some tools like ad keyword optimizer could give more results on this. From there, you may progressively raise your bids or work your way up to higher places by trying to increase your Quality Scores.

How to Tweak Your Bids?

Your bidding tactics will be quite different depending on your objectives. In terms of bid management, reducing your cost per action (CPA) is one typical objective. Your CPA metric is the amount of money your company spends to get a convert. It would be best if you had a solid sense of the cost per conversion you wanted to be spending based on your sales, operational expenses, and margins. Of course, even if you succeed in doing so, it never hurts to strive for an even lower CPA.

Simply divide your overall expenditures by all of your conversions throughout a particular month to determine your current CPA. The formula should look like this: Conversions / Cost = CPA

You can determine what you should be ready to spend for a click on the keywords in a particular ad group if you know your desired CPA and your current conversion rate per ad group. You may use this to determine your AdWords bids.

Understanding the Bid Management Systems

Pay-per-click (PPC) bid management solutions may help you negotiate auctions. As a result, bid management tools can change your marketing campaigns and boost your company's income. Small firms and extremely specialized sectors may be able to succeed with manual bid management, but the majority of businesses will benefit from automated bid management tools to handle their PPC campaigns.

PPCmanagement choices range from straightforward widgets that alter your bids to sophisticated software systems that employ artificial intelligence and machine learning to modify bids in response to audience behavior. You can make the best selections for your PPC management strategy to boost your revenue and expand your business by being aware of the various bid kinds and available tools. You can use these three bid management techniques in your campaigns:

1. Rules-Based Bidding

The most fundamental bid management systems use rule-based algorithms that modify specific keywords following set criteria using competitor analysis. You'll probably start with one rule for your campaign as you build it, then add others as you see fit to improve it.

The first step in implementing a rules-based bidding system is choosing the conversion parameter you want to monitor. These consist of:

• Cost-per-acquisition is the sum you pay every time you make a sale.
• Cost-per-click is the sum you pay each time a user clicks on your ad.
• Cost-per-impression is the sum you pay each time a user views your ad.

Your marketing tool then places bids to accomplish these objectives.

2. Positional Bidding

Rules-based bidding is practical for companies with limited resources who wish to achieve their objectives by adhering to predetermined KPIs. Still, there are alternative strategies that are more suitable for some. Positional bidding, or positioning your offers for maximum conversions, is also covered by bid management systems.

You'll see in your Adwords reports that the more hits the ad receives, the higher the position. The first three results on Google often receive the majority of clicks. This is one of the primary reasons Google updated the search engine results pages (SERPs) in 2016 to display four advertisements at the top rather than three.

3. Portfolio-Based Bidding

The most challenging management option is portfolio-based bidding, which considers what is ideal for your campaign rather than focusing on individual keywords or ad groups. However, bid strategies that concentrate on the entire portfolio analyze your keyword lists to see which ones have the best prospects of success. The other bidding rules consider each keyword or ad group as an individual.

Conclusion

Google Ads bid management is a vital component in every campaign. The more you know about your bidding options, the more you can expand your business and boost your income may be there are best keyword research tools to give more insights that you could seek help from..

Are you looking for automated bid management tools in the US? NinjaSEM can help you discover the best bids and scale your audience. Get started today for free!