Google's ability to interpret search intent is evolving. So, optimizing your content for the most relevant keywords becomes increasingly important. By recognizing how people search for information and incorporating those keywords into your content, you can better align your site with the needs and interests of your target audience.

For that purpose, you need a keyword tool. This guide will provide a detailed examination of ten keyword tools designed to assist you in conducting successful keyword research.

Keyword Finder for Business Growth

Keyword finder is online software that helps find the best keywords for content or websites.

  • It discovers commonly searched terms individuals use to locate information related to their industry or niche.
  • These tools offer insights into a keyword's search frequency, competition level, and other relevant metrics.
  • These tools reveal new long-tail keywords, which are more precise phrases that can attract a targeted audience.
  • They can also offer suggestions for synonyms, related keywords, and variations that might have been overlooked.
  • Keyword tools help optimize content and websites for high-traffic and high-converting keywords.

Top 10 Software to Use in 2023

In the constantly evolving world of technology, it can be challenging to keep up with the latest software. That's why we've compiled a list of the top 10 software to use in 2023, to help you stay ahead of the game and optimize your work efficiency.


NinjaSEM is a keyword finder developed by 500apps. It offers keyword analysis, research, and management tools to help boost SEO.

  • With NinjaSEM, you can find high-volume, low-competition keywords to optimize your content.
  • It provides valuable insights into the search volume, competition, and keyword ranking difficulty.
  • You can use NinjaSEM to track your keyword rankings and monitor your competitors' performance.
  • The keyword planner also includes keyword grouping, bulk editing, and data exporting for efficient keyword management.
  • Compare domains to see who ranks higher for popular keywords in your market.

Get started with the leading Keyword Finder Tool today!


Semrush is a popular SEO software that offers keyword research tools. It enables you to analyze competitor keywords and track your website's ranking. Semrush's keyword database is the largest in the market, with over 23 billion keywords across 140+ international databases. You can use Semrush to discover long-tail keywords and phrases which are more specific and less competitive.

  • Offers a range of features such as keyword grouping, bulk analysis, and data export to help you manage your keywords effectively.
  • Provides insights into competitors' keyword strategies, allowing you to identify gaps and opportunities.
  • The platform provides a SERP results checker.

Google Trends

Google Trends is a free keyword tool by Google. With this tool, you can enter multiple keywords and filter by location, search history, and category.

  • Gain insights into global and regional trends based on sampled data and Google search queries using Google Trends.
  • Identifies emerging and fading trends with Google Trends' trend-spotting feature.
  • Searchs for specific data, explore general topics, and gain new ideas with Google Trends. With the "Related queries" feature, you can generate new ideas related to your target keywords relevant to your target region.


Moz’s Keyword Finder has a keyword database of over 500 million keywords. It is an excellent tool for building a comprehensive strategy rather than just a quick overview of a few keywords.

Moz's keyword planning tool shows search volume and difficulty by location.

The Keyword Overview provides the following:

  • Ranking difficulty
  • Monthly search volumes
  • Estimated priority level
  • Click-through opportunities

You can also:

  • Prioritize keywords for more effective strategy planning
  • Identify opportunities to improve your SEO efforts
  • Evaluate how your site ranks for specific keywords
  • Discover new relevant keywords to target


Ahrefs Keyword Generator is a free tool from Ahrefs. It retrieves the top 100 keyword ideas from its database of over 8 billion keywords in 170+ countries.

For every keyword phrase, the generator shows:

  • Search volume
  • Keyword difficulty (rated 1 to 100)
  • Last update date
  • Related search queries as questions

The platform also helps you in:

  • Providing keyword recommendations
  • Identifying long-tail keywords
  • Targeting less competitive phrases
  • Narrowing your search by location or search engine

Keyword Finder


AnswerThePublic is a top keyword finder tool that can provide numerous content topics and new long-tail keyword ideas.

  • AnswerThePublic offers unique visual representations of keywords in addition to the traditional list and .csv file options.

Input a broad keyword into the tool, and it will display keyword suggestions in the:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical order

The platform is intuitive and easy to use and offers features such as:

  • You can discover questions users might be searching for
  • Voice search optimization
  • Get amazing blog post ideas
  • Discover high-ranking long-tail keywords

SE Rankings

SE Ranking is known for industry-leading rank tracking and monitoring across various search engines.

  • Allows checking rankings for various locations and devices, including mobile.
  • The website audit tool and on-page checker provide instructions for optimization.
  • Use the Backlink Checker to develop a sustainable strategy for building links.
  • Performs competitor and bulk keyword research and see which terms drive traffic to competitor sites.

Google Keyword Planner

Although Google's Keyword Planner is primarily intended for advertisers seeking to advertise on Google, it can still be a valuable resource for SEO purposes.

  • Users can search for keywords, view estimated search volume and competition, get new keyword ideas, and see historical statistics.
  • Provides insights into consumer behavior, geographic and language targeting, and potential campaign success.
  • Requires a Google Ads account and campaign creation, but no ad spend.


Mangools offers KWFinder as part of its SEO tool package. It is a keyword finder tool that identifies low-difficulty, long-tail keywords.

  • KWFinder's intuitive design and excellent keyword suggestions make it an ideal tool for beginners.
  • Users can perform competitive research to keep track of their rivals.
  • The platform also provides historical data.


Ubersuggest is a free keyword finder tool that provides search volume data, keyword suggestions, and estimates of keyword difficulty for ranking purposes.

The tool generates a table of the 100 highest-ranking Google results for the keyword, displaying

  • Total social shares
  • Estimated visits
  • Domain score
  • Backlink count

By signing in to Ubersuggest with your Google account, you gain access to the following:

  • Daily rank tracking
  • Customized SEO recommendations
  • Additional keyword suggestions

Keyword Finder

Is it Good Enough for SEO?

Here are some points why Keyword Finder tools are good for SEO:

  • Keyword tools can help identify relevant keywords and phrases.
  • They can provide data on search volume, competition, and other metrics to help prioritize and refine keyword strategy.
  • These tools can assist in finding long-tail keywords with lower competition.
  • They can aid in identifying and analyzing competitors' keywords and content strategies.

Keyword tools are just one aspect of SEO and should be used in conjunction with other tactics such as content optimization, link building, and technical optimization.


That's the end of our article on the top keyword finder software. The best option for you depends on your specific needs and budget. Consider if you require a basic keyword tool or an all-in-one SEO toolkit with additional features like backlink analysis and rank tracking. Also, consider the price range, especially if you need large project volumes and team accounts.

No matter if you're promoting a blog or building an e-commerce website, each page creation requires time, energy, and expertise. Using the best keyword tools for your business ensures that your efforts result in successful outcomes.

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