At this point, you're probably great at making ppc campaigns. You have users clicking on your ads, and the numbers keep skyrocketing, but what happens next? After that initial click? What are the chances that those same users will click again? Because that's the point, isn't it? Those users keep coming back to your ads and converting those clicks to offers. Your goal is, of course, to transform clicks to actual service rendered, and how do you do that? Well, with a remarketing ad. You should know what remarketing is before you know how to improve your strategies where they are concerned.

Remarketing or retargeting is a ppc marketing strategy that uses information about the website’s visitors that the marketer knows. This information is used to display ads visitors see while surfing the internet.

There are two (2) categories of people you should be targeting for remarketing ppc campaigns. They are;

  • Those who have visited your website sometime in the past. You'll learn reporting monitoring to certain people so you can advertise to them, whether by Facebook advertising, pay-per-click advertising, or other display networks. These people have some interaction with you, whether it's seeing your page and immediately leaving or spending time on it but not taking the action you want, such as joining your email list or purchasing a product.

  • Then others have visited a competitor's website. They've shown an interest in your niche's goods and content, but they haven't yet found your website. You can also retarget them if you're clever, and this post will show you how.

This blog post focuses on how to do remarketing campaigns after the initial ad campaign works (or does not) and how customers will continue to be engaged, retained, and purchased over and over again. Now we can go into the different strategies that will help you keep old and new visitors using remarketing ppc campaigns.

STRATEGY No1: DETERMINE WHAT PAGES TO TAG.

Choosing the website pages to tag is one of the most critical aspects of effective remarketing ppc campaigns. This is true if you're using a Google Analytics remarketing code or probably a third-party remarketing tool to tag your visitors.

Since these are the pages on which you'll build your entire ppc campaigns, deciding which landing page to tag is directly linked to your remarketing objectives. Let's say your company needs to increase lead generation by 30% in the next 30 days. Bounced visitors of your three top-performing lead generation landing pages may be tagged (and remarketed to). They will most likely be the most open audience for generating leads in a short period. Choose one of the three pages to be tagged for your campaign. Alternatively, if your company wants to boost revenue by 15%, you might tag your best-selling product pages.

STRATEGY No2: ADAPT THE CAMPAIGN TO SIMILAR GOODS TO KEEP THEM AS CONSUMERS.

Remarketing Ads 1

This is very important for your remarketing ppc campaigns. Retaining a customer as a client necessitates tailoring the offering to their specific requirements. So, in a scenario where a customer just purchased the latest iPhone, they don't need to see an ad for the exact product or be followed around by another phone. This could result in a feature-level buyer's remorse or make the client think they could have gotten a better offer if they had waited. They are much more likely to convert if they see compatible earphones or chargers advertised. Users recorded a "2X increase in conversions and a 60% reduction in CPA" after using Google's dynamic remarketing product in a beta review. This demonstrates the value of product recommendations among the converted.

STRATEGY No3: DIVIDE YOUR REMARKETING PPC CAMPAIGNS.

Don't handle all visitors to your website the same way. Segment strategies for your remarketing ppc campaigns to speak more explicitly to your customers' wishes and needs. The time it takes a visitor to spend on your web, the number of pages they browse, and the pages they visit can all influence how hostile or nurturing your remarketing should be.

Remarketing Ads 2

You can build different Call to Actions (CTAs) for various sales funnel performances - with links to objective-based web pages - for each segmented ad category. Keep track of your conversion rates and build workflow segments to help lead your prospects to a sale.

STRATEGY No4: TARGET DEMOGRAPHICS THAT CAN CONVERT.

Remarketing Ads 3

Filtering out unnecessary impressions (i.e., people who are unlikely to convert/waste money) is one of the most challenging puzzles advertisers try to solve in their campaigns. The risk with remarketing ppc campaigns is that it defaults to including all interested parties associated with your brand, which excludes aspirational researchers rather than transactional shoppers. The Internet population has an inherent wealth gap, and although most people are online, a premium product is only interested in those in certain income or age brackets. While remarketing campaigns are focused on consumer behavior, you should still make sure you're targeting a paying population rather than a more general set of people.

STRATEGY No5: MAKING A SALES FUNNEL THAT ISN'T RUSHED.

People aren't going to buy from you the first time they see a new commercial. At the very least, the vast majority would not. Instead, keep in mind that consistency wins the race (and the customer!). That's where ad funnels come in, where you can use retargeted advertising to drive users into the next stage of the funnel. One of the most popular reasons brands build Facebook retargeting advertising is to set up funnels.

Begin with a brand awareness ad that introduces you to your target market. Sure, some people will click and convert right away, but there's a fair chance that the majority won't. But that's fine. You may run remarketing campaigns that expose your ad to users who previously saved or interacted with your ad. At this stage, you can concentrate more on conversions or lead generation.

STRATEGY No6: CREATE A VARIETY OF AD SIZES WITH MATCHING PHOTOS AND COPY.

It is strongly advised that you create ad copies for all of the various network ad sizes. This means that your ads for your remarketing ppc campaigns will appear on any Google Ad network site you require. In other words, it increases the scope of your message and allows you to track your website visitors through more of their popular websites.

Learn more how to create ads using ad copies tips

STRATEGY No7: RE-ENGAGING PREVIOUSLY ACTIVE CUSTOMERS.

Like popular marketing strategist, Joe Chernov, said, "Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Clients that seem to have moved away from all businesses exist, but many more may be waiting in the wings, ready to convert. What they need is a gentle nudge in the right direction.

This technique works best for remarketing campaigns specifically designed to communicate with users who haven't bought from you or connected with your site in a certain amount of time. Don't think about being subtle in this situation!

A prominent headline like "We Miss You!" can be very successful for this technique, particularly when combined with an enticing offer that can turn disengaged users back into enthusiastic customers.

STRATEGY No8: OFFER COUPONS AND DISCOUNTS.

Great remarketing ppc campaigns could involve enticing a "dropped shopping cart visitor" to return to your product listing by offering coupons and discounts. Someone who has stumbled upon your online store and gone to a specific product page is almost certainly interested in buying that item. They left your sales to funnel for whatever reason_ (they were distracted, the price was too high, they were comparison shopping, etc.). This is an excellent opportunity to remarket with a discount bid on those missed sales. Your future buyer sees your exclusive deal, which is tailored specifically for them, no matter where they are on the internet. There is a better chance of converting the guy (and getting a sale).

You'll also raise brand recognition and start building a loyal, repeat customer base.

Warm leads, such as regular or repeat visitors to your site, may also receive discounts. If anyone visits your homepage, views your "about" tab, and then visits your product pages.

STRATEGY No9: SEND FOLLOW-UP EMAILS.

Despite rumors saying otherwise, email marketing is still an incredibly successful way to communicate with consumers when properly targeted and written convincingly. Perhaps this is why 63% of marketers swear by email marketing campaigns. However, since the average user receives 88 emails every day, advertisers must personalize their messages to stand out from the crowd. This can be done using past purchasing or browsing data to present deals that customers may be interested in.

Users are more likely to read additional emails after the first one, so sending a series of messages is better than sending only one. However, it's crucial to consider the cadence and pacing of your emails. If you send emails too often, people will stop responding. According to studies, sending emails regularly increases open and conversion rates because users know when to expect them.

STRATEGY No10: SET UP A GOOGLE REMARKETING MEMBERSHIP.

Determine how long your remarketing ppc campaigns will last. The length of time you accompany each guest depends on your industry and the campaign you're running. Google sets the time limit to three months by default. If you have a long sales funnel, such as a B2B, and your goal is to raise brand awareness, this is ideal. If you're in a short sales funnel, such as retail, and you need a quick deal, change your follow-up to 30 days.

STRATEGY No11: CHANGE UP YOUR AD MESSAGE.

Target non-converting guests with your remarketing ppc campaigns, but change your message after a certain amount of time has passed. Change your ad message and design to make a statement and rekindle interest in your brand. Change your ad appearance as well.

STRATEGY No12: SET-UP MULTIPLE ADS.

There are moments when a single follow-up ad would not suffice. A consumer may need to see several ppc campaigns in a sequence before they feel comfortable moving to the funnel's next stage.

This technique for remarketing ppc campaigns works by putting unique time windows on each ad in a multi-ad sequence, ensuring that users in your target group see the ads in the order you want them to see them. Determine which windows would fit best for you and what your most valuable offers are. Build different individual advertisements for different timelines and set up a retargeting campaign based on website traffic.

STRATEGY No13: TARGET BASED ON CUSTOMER'S SITE NAVIGATION.

You will offer customized, hyper-relevant advertising to users based on the unique pages on your site they visit. Remarketing ppc campaigns are most successful when they send the right message to the right shopper at the right time in their journey – and online journey targeting will help you do just that.

STRATEGY No14: TAKE NOTE OF KEYWORD SEARCHES.

Retargeting customers who have searched for keywords or phrases related to your company is a simple way to increase sales. The critical distinction between search retargeting and other types is that it targets users who have never once visited your website and whose email addresses you did not collect. Since you'll be engaging with a new pool of consumers rather than just your existing shopper base, looking at search terms gives you the opportunity for greater scope.

STRATEGY No15: SOMETIMES FOCUS ON KNOWLEDGE RATHER THAN SALES.

Remarketing campaigns will help your company increase clicks to non-lead generation landing pages if you have a high-traffic website. Concentrate on educating your bounced traffic about your business, goods, and how you solve their problems.

Yes, getting leads and sales is the main goal; it's what covers the advertisement bills. However, you can raise brand awareness and cultivate lost leads by sending interested customers to a "free" page on which you don't ask for anything in exchange. This priming also results in a higher sale cost - and a more loyal customer - when they are ready to convert.

Wrapping It Up!

Now you have a grasp of pushing your next remarketing ppc campaigns to bring in more potential customers. Hopefully, these tips help you in more ways than one. However, if you want to get the most out of your remarketing campaigns, you should check out NinjaSEM. It is a solution that allows you to easily perform your remarketing strategies with zero hassle.

Why NinjaSEM?
Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Email Finder Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Multi-Channel Notifications Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjasem is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial